Covergirl makeup biography of rory davis

CoverGirl primarily provides a wide variety of consumer-grade cosmetics. CoverGirl's first product line, Clean Makeup, launched in It was nominated as America's best cosmetic brand. In , model and later, actress Jennifer O'Neill signed on as CoverGirl spokeswoman at the age of 14, appearing in both print and television advertising that year.

In contrast to the "made-up" looking fashion models of the late s, Shepherd demonstrated a fresh, wholesome look, appealing to a younger consumer's taste.

Covergirl makeup biography of rory davis: Discover the essence of Rory

These advertisements established the "girl-next-door" look that CoverGirl would become associated with. This was, at the time, the highest paid contract ever offered to a model. Sales of the line increased during due to an advertising campaign featuring supermodel Christie Brinkley. In , CoverGirl launched what is now the famous slogan, "Easy, breezy, beautiful This eventually led to an increase of sales, and a larger audience of teenage girls was effectively targeted.

CoverGirl was once one of the largest global brands to conduct animal testing, but that is no longer the case.