Herbert d kelleher biography book

The company was later rebranded to Southwest Airlines in Kelleher graduated from Haddon Heights High School. The story of how Kelleher entered the airline industry began after he moved to Texas, where he intended to practice law. However, during this period, he met Rollin King in the mids. Rolin King was a successful Texas businessman. The two entrepreneurs were looking to start a new airline that they projected would compete with already established carriers on price and convenience.

Herbert d kelleher biography book: The remarkable story of the country's

He helped in providing solutions to several legal and regulatory impediments before eventually joining the company full-time as its chief legal counsel. Rollin King, a businessman from Texas, had an idea for a low-cost airline that would serve three cities in Texas. He shared this idea with his lawyer, who was Herbert Kelleher, at the time, and they were committed to the project from then.

They brought together a small team of employees and started to plan for the new airline, which they called Air Southwest. Although they faced several legal and regulatory obstacles on the way, they eventually won approval to begin flying.